Brand Standards
Elevixa is infrastructure. Our design system reflects this: precise, mechanical, and unadorned. This document defines the primitives that make up our visual language.
01 Overview
Elevixa is the operating system for ecommerce. We do not build "tools" or "apps" in the traditional sense; we build operational primitives that compose into systems.
Core Values
- Reliability over novelty
- Clarity over persuasion
- Systems over silos
Personality
- Calm
- Technical
- Inevitable
02 Identity
The wordmark is set in Geist Sans Semibold. The symbol represents the Core node of the system.
03 Color
Neutrals
Semantic
04 Typography
Geist Sans
Headings & BodyThe quick brown fox jumps over the lazy dog.
Geist Mono
Data & UI Labels0123456789 {} [] <>
05 Motion
Motion is mechanical, not decorative. It indicates state change or hierarchy.
06 UI Primitives
Buttons
Chips & Badges
Cards
07 Product Alignment
Products like ShopTasks are "satellites" to the Elevixa Core. They are composed of primitives.
The Core provides the data and logic. The Product provides the interface and specific outcome.
08 Voice
Do
- • Use active voice.
- • Focus on operational outcomes.
- • Be precise and concise.
- • "Tasks don't disappear."
Don't
- • Use marketing buzzwords (e.g., "Revolutionary").
- • Over-promise future features.
- • Use exclamation marks unnecessarily.
- • "Supercharge your workflow!"
09 Usage
These assets are for official use only.
- • Do not alter the logo geometry or spacing.
- • Do not use gradients or drop shadows on the logo.
- • Do not use the symbol without the wordmark in external communications.
Appendix A
ShopTasks
Purpose
ShopTasks is the first packaged solution built on Elevixa. It exists to prove the platform's capability and solve a specific, high-value problem: operational task management.
Brand Relationship
ShopTasks is not a sub-brand. It is a product of Elevixa. It inherits all visual and verbal DNA from the parent brand.
Naming & Usage
- ShopTasks
- ShopTasks by Elevixa
- Elevixa ShopTasks
- Shop Tasks (Space)
- ShopTasks App
- The ShopTasks Platform
Visual Identity
ShopTasks uses the standard Elevixa type scale and color system. It does not have a unique logo mark, only a wordmark.
UI Expression
The interface is strictly utilitarian. It uses the "Product Frame" container style defined in the core system.
Voice & Copy
ShopTasks speaks directly to the operator. It is prescriptive, not suggestive.
"Turn emails into tasks."
"Resolve exceptions faster."
Definition
Is
- A packaged solution
- Built on primitives
- Focused on one outcome
Is Not
- A standalone platform
- A custom build
- A "plugin"